GHIA cemented its reputation as Ford’s think-tank with two concept cars launched at the 1996 Turin show. One was a clear signal of how the forthcoming Ford Ka would look: the radical Saetta’s front end was shared with the Ka. In other respects, it was wildly different. Ford’s prevailing edge-design mentality being taken to the limit. Dominated by a central roof rib, its geometric shapes, especially the rear lights. The oilier Turin debutant was the Alpe sports-utility, based on the Escort, with chunky, solid styling and a hint of off-road ability.
The famous Italian bodywork firm Ghia, which has long been cooperating with the European branch of Ford, has developed an unusual car for outdoor activities called Ghia Alpe on the Escort models.
We designed this car to showcase our latest insights into the rapidly growing segment of the 4WD outdoor vehicle market, ”says Ghia CEO Filippo Sapino. “This is our look into the future century for those who want a powerful and practical car at an affordable price.
Designers Marco Bianciotto (exterior) and Dario de Angelis (interior) worked on the car. Exterior features include individual motorcycle fenders on each wheel, which can be removed for off-road riding.
It’s hard to say if the Alpe will ever make it to the assembly line. One thing is true: in the near future, biodesign will be supplanted by the so-called geometric design - with flat panels, sharp corners and surface transitions. It is in this style that Ghia Alpe is decided.
